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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

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Product details

Management number 201818812 Release Date 2025/10/08 List Price $104.92 Model Number 201818812
Category

Format: Hardback
Length: 638 pages
Publication date: 22 July 2022
Publisher: Taylor & Francis Ltd

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.

Weight: 1410g
Dimension: 246 x 174 (mm)
ISBN-13: 9780367444013
Edition number: 6 ed


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