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Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

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Product details

Management number 201813989 Release Date 2025/10/08 List Price $97.62 Model Number 201813989
Category
  1. Nonfiction
  2. Business

Format: Hardback
Length: 760 pages
Publication date: 03 March 2024
Publisher: Kogan Page Ltd

Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.


Dimension: 246 x 189 (mm)
ISBN-13: 9781398611733
Edition number: 8 Revised edition

Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

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